The DOJ is currently working to release new technical standards for digital accessibility. The latter updates to the ADA guidelines will be in conjunction with the latest version of WCAG 2.1, which includes the most widely accepted digital accessibility requirements across the globe. If organizations want to overcome the current limitations of ADA guidelines, then they should follow the WCAG 2.1 checklist,11 as well as the suggestions provided by the ADA. The latter two steps, combined with the help of a trusted digital accessibility compliance platform,12 can help organizations achieve digital accessibility best in class standards throughout all of their digital formats and across all media.
Federal law isn't the only consideration for businesses. Additionally, each state interprets the law differently. Consider the case against Netflix in 2012. Lawsuits were brought in federal court in Massachusetts and California. Netflix was accused of violating the ADA by not offering "closed captioning" options for its Internet streamed movies. Illustrating the complexity of this issue, the courts reached completely opposite decisions. Massachusetts held that Netflix must comply with the ADA, while the California court found that Netflix did not fall under the ADA's definition of "public accommodation."
Cynthia Says is a program offered through HiSoftware that helps users identify the web accessibility compliance errors in their site, allowing them to test their individual pages on their site through the Cynthia Says portal and providing feedback in a format that is easy to understand for even the least tech savvy users. The portal is part of a joint education and outreach of Cryptzone, ICDRI, and the Internet Society Disability and Special Needs Chapter, educating users in the concepts behind web site accessibility.
As we reported in June, 103 members of the House of Representatives from both parties asked Attorney General Jeff Sessions to “state publicly that private legal action under the ADA with respect to websites is unfair and violates basic due process principles in the absence of clear statutory authority and issuance by the department of a final rule establishing website accessibility standards.” The letter urged the Department of Justice (DOJ) to “provide guidance and clarity with regard to website accessibility under the … ADA.”
Another important consideration is that the ADA does not allow businesses to simply provide an alternative such as a phone number. Lastly, include accessibility issues as part of your website and mobile strategy. When new technologies are implemented or pages added, part of the process should include the implications for persons with disabilities. 

Enough Time: Users have sufficient time to read and use the website’s content. If part of the website has a time limit, users are able to turn off the time limit, or they can adjust or extend it to at least ten times the default limit (unless the time limit is essential to the website’s functionality, such as auction websites like eBay). Content that moves, blinks, or automatically updates can be paused or stopped unless it’s essential to the website’s functionality.
WAVE is a tool developed by WebAIM that is available both online and as a Firefox add-on. It reports accessibility violations by annotating a copy of the page that was evaluated and at the same time, providing recommendations on how to repair them. Rather than providing a complex technical report, WAVE shows the original Web page with embedded icons and indicators that reveal the accessibility information within your page.
Poorly designed websites can create unnecessary barriers for people with disabilities, just as poorly designed buildings prevent some people with disabilities from entering. Access problems often occur because website designers mistakenly assume that everyone sees and accesses a webpage in the same way. This mistaken assumption can frustrate assistive technologies and their users. Accessible website design recognizes these differences and does not require people to see, hear, or use a standard mouse in order to access the information and services provided.
CKSource Accessibility Checker by CKSource offers a program that allows users to inspect the web accessibility level of content created specifically within the CKEditor program and then solve any web accessibility issues found. It is a brand-new feature of CKEditor with the most recent version 1.0 released on May 19, 2016. Guidelines covered include WCAG 2.0 — W3C Web Content Accessibility Guidelines 2.0, Section 508, and U.S. federal procurement standards.
In fact, there are more ADA lawsuits brought against website owners now than ever before. WellPoint, HCA Holdings, Tenet Healthcare, and CAC Florida Medical Centers are just but a few classic examples of healthcare organizations that have faced the wrath of ADA lawsuits in the recent past. You could be facing fines of up to $75,000 for your first ADA web accessibility offense alone.
This particular lawsuit amounted to nothing more than a shakedown for cash, as the current laws would make it difficult to win the suit in court (more about this later) but it prompted me to dive deeper into the issue of ADA compliance. Through my research, I discovered there are some new laws on the horizon that could make ADA compliance mandatory, which means web designers and digital marketers need to know how to prepare.

As organizations around the world scramble to bring their sites into compliance with the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG), focus on other, preexisting accessibility regulations has also intensified. The United States’ Americans with Disabilities Act (ADA) is one of the most visible and complicated pieces of accessibility legislation. Let’s look at some of the ins and outs of what an ADA compliant website means today. Or, if you're interested in seeing the nitty-gritty details of your site's accessibility, request a free website audit report using the form on this page.

Without a definitive ruling, there is room for a difference of opinion. That’s exactly what happened in 2015 in the 9th Circuit Court of Appeals, which ruled that Netflix is not subject to Title III of the ADA because it has no physical place of business. This opinion was unpublished, meaning it is not intended to be considered legal precedent, but it certainly makes it confusing for businesses that are not sure where they stand under the ADA.
Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.
You can use the online WAVE tool by entering a web page address (URL) in the field above. WAVE Firefox and Chrome extensions are available for testing accessibility directly within your web browser - handy for checking password protected, locally stored, or highly dynamic pages. We also have a WAVE Runner service, subscription WAVE API and a stand-alone WAVE API for easily collecting data on many pages. If you need enterprise-level reporting and tracking of accessibility, WAVE powers the Pope Tech accessibility tool.
×