Being one-third of the way into 2019, we opted to follow up on the 2018 discussion we had regarding ADA Website Compliance. Per last year, making sure your website is ADA compliant is significant in offering an equal opportunity for everyone to experience the products and/or services your business offers. An ADA compliant website also help prevent lawsuits and potential government action.
For most businesses, the need for ADA web compliance means they will need to make at least some adjustments to all of their online marketing strategies. For instance, if your company provides tax preparation services, all of the tax forms you provide for customers to download would need to meet accessibility standards. Any online tax preparation services that you offer would also need to be configured so they meet ADA standards, as would your mobile app.
Accessibility Valet is a tool that allows you to check Web pages against either Section 508 or W3C Web Content Accessibility Guidelines (WCAG) accessibility compliance. One URL at a time may be checked with this online tool in free mode, or unlimited use with paid subscription. All the HTML reporting options display your markup in a normalized form, highlighting valid, deprecated and bogus markup, as well as elements which are misplaced. Any accessibility warnings are shown in a generated report.
The ADA is the Americans with Disabilities Act, passed almost 30 years ago in 1990. This act was originally put in motion pertaining solely to physical location. It requires establishments to provide people with disabilities easy access to various levels throughout the business. This act was set to achieve an equal experience to all people, handicapped or not.
It works by dragging and dropping the link you wish to evaluate into your bookmarks bar to use in any browser. The program assists by displaying information within the web pages themselves, and it automatically checks specific, single web pages. Browser plugins include Google Chrome, Firefox, Internet Explorer 8 and 9, Opera 12 and 15, and Safari. Supported formats are CSS, HTML and Images, and the license is completely free for users.

President George H.W. Bush signed the Americans with Disabilities Act into law July 26, 1990. The ADA prohibits discrimination of people with disabilities and guarantees the same opportunities as everyone else. These opportunities include employment possibilities, purchasing of goods and services and the ability to participate in State and local government programs.
The need to make websites, mobile apps, and other online properties accessible to all is only going to increase as time moves on. Smart business owners will do well to get in front of this issue and make sure that their websites are ADA compliant now so that all their customers have the equal access to the resources they offer. Not just because they want to avoid a lawsuit or government action, but because it’s the right thing to do.
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